32-inch LCD HDTV recommendations

UPDATE: I think I’ve settled on the Sony BRAVIA XBR.

Though I already have a few well-informed friends on the case, I thought I might as well ask the question here too: what’s the best 32-inch LCD HDTV for less than $2500?

It’s very likely that I’ll still do my usual over-the-top, leave-no-webpage-unread research on the subject, but I wouldn’t mind hearing from a few people who might be a bit more knowledgeable than I when it comes to this sort of thing.