Russell Beattie on application development

Users will give the benefit of the doubt to just about anything that looks nicely designed. That is to say, you can have a product that does everything including shining your shoes, but if it looks like crap, users won’t ever be happy with it – and any flaws they do find will be magnified substantially.

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[H]aving a real designer add their magic is key, because in short, a good design makes the user like or even love an application before they’ve even used it.